Advertising Campaign for the Oat Milk Brand “VOI GUAD”.
This campaign was created during the second semester of my design studies, in collaboration with “Voi Guad”, a real oat milk brand from Bavaria. They sell locally sourced, genuinely healthy products—and they stay true to their promise. Unlike some of their competitors…
The campaign was brought to life in July 2023.
For extra awareness, we gave them an additional 18/1 billboard.
To especially appeal to a younger audience, we reworked the phrase “Support your local dealer” into “Support your local Landwirt” (“Support your local farmer”) — creating a clever double meaning.
On one hand, it plays on the edgy, urban expression, and on the other, it emphasizes locality. This positions Voi Guad as a truly local brand—exactly what they needed to effectively communicate their unique selling point.
And even if you’ve never heard the original phrase, the message still lands perfectly.
“Voi Guad” wanted a bold, provocative slogan for their campaign. Unlike their competitor “Oatly,” which only claims to be local, Voi Guad actually delivers on that promise. Thanks to short supply chains, their products are significantly more climate-friendly.
They wanted to leverage this local authenticity to take an indirect jab at their competitor. Because unlike “Oatly”… Voi Guad is no bullsh*t. (Voi guad ist kein Mist!)
And, let’s be honest — it tastes way better, too. ;)
Project made within a university Project (2. Semester)
