Markus Rühl is a former German professional bodybuilder who is best known for his extreme muscle mass, his discipline, and his direct, down-to-earth personality. Despite his impressive physique, he is considered a humorous and authentic guy who does not take himself too seriously and is very popular with fans because of his honest nature. He became especially well known in the fitness scene for his clear attitude toward training and nutrition—true to his famous motto:
“It doesn’t have to taste good, it just has to work!”
This is why he created his own product. An Energy Drink full of protein especially for Bodybuilders. This is Bulk.
While everyone else advertises their taste, Markus Rühl, colloquially also called “Maggus,” would probably advertise with his attitude. Screw the taste — the main thing is hitting your daily protein intake.
That’s exactly what appeals to the hardcore gym audience that “Maggus” targets on social media. And even for people who don’t go to the gym regularly, the meme alone — as well as the slogan — could be enough of an incentive to buy the product and give it a try.
