OOH & Social Media Campaign for Artschool “Akthof”

Copywriting | Graphic Design

I thought, whats the reason people dont draw that often? So I asked some people. Most people think they dont have “talent” or that they are just not good enough.

That’s the idea behind the campaign. Telling people that they are capable of doing these classic masterpieces as well, is a critical turningpoint in their thinking.

No Links, No “AD” and no CTA. Only clean Design which attracts attention. The Name and Logo “Akthof” speaks for itself here.